Arcadia website design and build
As part of a whole campaign I was tasked with managing, designing, developing and maintaining the Arcadia careers website.
As this is a careers website they wanted the staff, the people to shine through while also maintaining the bright, young and modern perception of Arcadia’s leading brands.
Literal out of the box thinking..
I wanted the design to feel structured but alive. Full of imagery, almost mosaic, capturing life in small boxes and allowing it to break free in some cases, freeing the images from those confines.
Wireframing and prototyping is always important but I needed to make sure the mix of structure and freedom worked well when navigating and also visually.
Image selection was also a lengthy process, finding the right image for every available space according the the wireframe.
The build was done on WordPress, we built our own custom theme and coded everthing from scratch.
Included with this was a full analytics package done with Google data studio and SEO.
Very highly received by both client and customer. This led to an increase application rate of 12%.
Style & Imagery
Each page leads with a hero image with clear blocks of colour and content, flanked by a call to action or interaction to keep users engaged.