SSCL Website redesign UX
View XD documentTarget Audiences
Clients
What they want
- Information on what SSCL does in their sector
- Information on all SSCL services
- Information on SSCL (new customers)
- Thought leadership in areas of SSCL’s expertise
Motivators and barriers
- May be time poor and resort to emailing team instead
- May need downloadable/copiable content
- Want to know cutting edge solutions
- Want reassurances around
What we want
- Find information/resources easily
- See SSCL as helpful and expert
- Begin to build trust in SSCL (new customers)
- Have clarity on who to contact for more information
Content and experience
- Content on sectors – clients, case studies
- Content on services – case studies, business cases
- Easy navigation to what they’re looking for
- Related content beyond what they’re actively seeking
- Easy ‘contact’ mechanism to their SSCL team
Partners (organic or social)
What they want
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Information on who SSCL are, credentials, experience, clients
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Information on services SSCL provides
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Thought leadership in areas of SSCL’s expertise
Motivators and barriers
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Want to find opportunities to collaborate
What we want
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Find information/resources easily
-
Understand what they might be able to offer SSCL
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Collaborate with SSCL on thought leadership
Content and experience
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Content on the challenges SSCL tackles
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Content on the sectors SSCL works with
Potential hires (organic, social, paid)
What they want
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Information on who SSCL are
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Credentials, experience, clients
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Information on roles/careers you can offer
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Culture information about working style, values, practices
Motivators and barriers
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Want usual career motivators (rewards, training, progression, opportunity, impact, value, respect)
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Likely to be cynical of overpromise/cliché
What we want
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Understand relationship with Sopra Steria
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Be able to find information relevant to their skills quickly
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Understand SSCL’s culture
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See SSCL as an employer of choice
Content and experience
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Employee-eye view of SSCL – ‘behind the scenes’
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Immersion into SSCL culture – perhaps video
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Redirect into Sopra Steria careers pages, but with SSCL search pre-populated
End users (organic)
What they want
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Technical support on existing products
Motivators and barriers
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Likely to have an immediate problem – frustration, time
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Find guidance easily
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If possible, redirect to MyHub portal
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If not, mechanism to seek help
Content and experience
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Link to MyHub
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Integration with omnichannel initiative (chatbot?)
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Secondary content around innovation, news
Media & Press
What they want
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Information on who SSCL are, credentials, experience, clients
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Information on services SSCL provides
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Thought leadership in areas of SSCL’s expertise
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News/information on current contracts
Motivators and barriers
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Extremely time poor – can be very short deadlines
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May have negative or positive agenda already fixed
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Need to verify information
What we want
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Find information/resources easily
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See SSCL as helpful and expert, value for money
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Easily able to share information with others
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Contact SSCL for quotes/information
Content and experience
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Simple content on services
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Simple content on SSCL
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Contact mechanism for anything more complex
