SSCL Website redesign UX

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Target Audiences

Clients

What they want

  • Information on what SSCL does in their sector
  • Information on all SSCL services
  • Information on SSCL (new customers)
  • Thought leadership in areas of SSCL’s expertise 

Motivators and barriers 

  • May be time poor and resort to emailing team instead
  • May need downloadable/copiable content
  • Want to know cutting edge solutions
  • Want reassurances around

 What we want 

  • Find information/resources easily
  • See SSCL as helpful and expert
  • Begin to build trust in SSCL (new customers)
  • Have clarity on who to contact for more information 

Content and experience 

  • Content on sectors – clients, case studies
  • Content on services – case studies, business cases
  • Easy navigation to what they’re looking for
  • Related content beyond what they’re actively seeking
  • Easy ‘contact’ mechanism to their SSCL team 

Partners (organic or social)

What they want

  • Information on who SSCL are, credentials, experience, clients

  • Information on services SSCL provides

  • Thought leadership in areas of SSCL’s expertise 

Motivators and barriers 

  • Want to find opportunities to collaborate 

What we want 

  • Find information/resources easily

  • Understand what they might be able to offer SSCL 

  • Collaborate with SSCL on thought leadership 

Content and experience 

  • Content on the challenges SSCL tackles 

  • Content on the sectors SSCL works with 

Potential hires (organic, social, paid)

What they want

  • Information on who SSCL are

  • Credentials, experience, clients

  • Information on roles/careers you can offer

  • Culture information about working style, values, practices 

Motivators and barriers 

  • Want usual career motivators (rewards, training, progression, opportunity, impact, value, respect)

  • Likely to be cynical of overpromise/cliché

What we want 

  • Understand relationship with Sopra Steria

  • Be able to find information relevant to their skills quickly

  • Understand SSCL’s culture

  • See SSCL as an employer of choice 

Content and experience 

  • Employee-eye view of SSCL – ‘behind the scenes’

  • Immersion into SSCL culture – perhaps video

  • Redirect into Sopra Steria careers pages, but with SSCL search pre-populated 

End users (organic)

What they want

  • Technical support on existing products 

Motivators and barriers 

  • Likely to have an immediate problem – frustration, time

What we want 

  • Find guidance easily

  • If possible, redirect to MyHub portal

  • If not, mechanism to seek help 

Content and experience 

  • Link to MyHub 

  • Integration with omnichannel initiative (chatbot?) 

  • Secondary content around innovation, news 

Media & Press

What they want

  • Information on who SSCL are, credentials, experience, clients

  • Information on services SSCL provides

  • Thought leadership in areas of SSCL’s expertise

  • News/information on current contracts 

Motivators and barriers 

  • Extremely time poor – can be very short deadlines

  • May have negative or positive agenda already fixed

  • Need to verify information

What we want 

  • Find information/resources easily 

  • See SSCL as helpful and expert, value for money 

  • Easily able to share information with others 

  • Contact SSCL for quotes/information 

Content and experience 

  • Simple content on services

  • Simple content on SSCL

  • Contact mechanism for anything more complex 

Click link for site created from persona groups, user journry and wireframes

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